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Tag Archives: Jesse Eisenberg
THE DOUBLE TRAILER: Audiences who like this sort of thing…will like this sort of thing
A genre in film is analogous to a commodity category in non-experiential consumer products. Marks of generic or categorical membership represent bids to fulfill expectations, to anticipate desires and rationalize their satisfaction. Trailers, whose typical and predictive markers are the … Continue reading
Posted in Readings
Tagged convention, doppelganger, dostoevsky, formulae, genre, inaccessible, independent film, james fox, Jesse Eisenberg, kafka-esque, mia wasikowska, movie marketing, noah taylor, psychological drama, richard ayoade, the double, uncompromising, wallace shawn, yasmin paige
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“NOW YOU SEE ME” Trailer: The Self-Conscious Magic of Movie Marketing
[Official Trailer #1] Last weekend, a friend suggested we take in “Now You See Me” and I said, “yes” to oblige more than for any great interest in the film. Unexpectedly, we both thoroughly enjoyed it, finding it that increasingly … Continue reading
Posted in Observations and Provocations, Readings
Tagged "now you see me", analysis, box office, caper, fort da, Freud, heist, individuation, isla fisher, Jesse Eisenberg, mark ruffalo, michael caine, morgan freeman, movie marketing, movie trailer, muhammad ali, psychological development, rotten tomatoes, self-conscious, woody harrelson
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MALE ANXIETY & FEMALE DISCOURAGEMENT: 30 MINUTES OR LESS
Buddy movies featuring hapless slackers in extreme circumstances, occupy a valuable niche in the domestic market, appealing, despite coarse humor, male protagonists and male pre-occupations, to mixed audiences. Yet the International Red Band trailer for 30 MINUTES OR LESS, which … Continue reading
Posted in Readings
Tagged aziz Ansari, Columbia, danny mcbride, demographics, Freud, Jesse Eisenberg, male anxiety, marketing, MRC, nick swardson, psychoanalyze, red band, repetition compulsion, Sony, Trailers, Zombieland
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