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Tag Archives: box office
“NOW YOU SEE ME” Trailer: The Self-Conscious Magic of Movie Marketing
[Official Trailer #1] Last weekend, a friend suggested we take in “Now You See Me” and I said, “yes” to oblige more than for any great interest in the film. Unexpectedly, we both thoroughly enjoyed it, finding it that increasingly … Continue reading
Posted in Observations and Provocations, Readings
Tagged "now you see me", analysis, box office, caper, fort da, Freud, heist, individuation, isla fisher, Jesse Eisenberg, mark ruffalo, michael caine, morgan freeman, movie marketing, movie trailer, muhammad ali, psychological development, rotten tomatoes, self-conscious, woody harrelson
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OBLIVION Trailers, Teaser, Spots and Featurettes: Saving a Mediocre Movie from Oblivion
It’s getting harder to assess the effect of movie marketing, given the multiple, intersecting components of any campaign. Take for example, Oblivion, a B.O. bomb in the US with $77M in domestic ticket sales, but with $224M worldwide, with nearly … Continue reading
Battleship Trailers: From Story to Spectacle as the Skepticism Continues
RECENTLY RELEASED TRAILER I come not to condemn the beleaguered board-game inspired movie, but to praise its recent repositioning via the trailer above. Defying the skepticism and negative critical reaction to the 209M Hasbro branded summer blockbuster, (which, by the … Continue reading
Posted in Readings
Tagged battleship trailer, box office, brooklyn decker, hasbro, liam neeson, marketing, positioning, rihanna, transformers
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