Tag Archives: universal

DESPICABLE ME 2 TRAILER #3: Selling what people want; using what works

Without offering an opinion on the quality of the film, other than it appears to be good enough (74% critics score; 87 % audience reaction on Rotten Tomatoes) to justify its popularity with the all-important family audience, I will say … Continue reading

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OBLIVION Trailers, Teaser, Spots and Featurettes: Saving a Mediocre Movie from Oblivion

It’s getting harder to assess the effect of movie marketing, given the multiple, intersecting components of any campaign. Take for example, Oblivion, a B.O. bomb in the US with $77M in domestic ticket sales, but with $224M worldwide, with nearly … Continue reading

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FAST & FURIOUS 6 TEASER TRAILER: Stars, Spectacle & Social Media

A few days back, the New York Times wrote about the social media savvy of the marketing team behind Universal’s Fast and Furious 6, a hugely successful franchise relegated to “second class citizenship” because it lacks the “cultural cachet” and … Continue reading

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