Tag Archives: animation

DESPICABLE ME 2 TRAILER #3: Selling what people want; using what works

Without offering an opinion on the quality of the film, other than it appears to be good enough (74% critics score; 87 % audience reaction on Rotten Tomatoes) to justify its popularity with the all-important family audience, I will say … Continue reading

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Toy Story 3 Plays it Safe (Post 2 of 2)

Let’s consider the commercial artistry of this two minute, multi-part film.  Structurally, the trailer for Toy Story 3 has 8 distinct movements, with three separate music cues. It uses cards, diegetic dialogue, lyrics and melody to promise a happy ending, … Continue reading

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