Tag Archives: teasers

DESPICABLE ME 2 TRAILER #3: Selling what people want; using what works

Without offering an opinion on the quality of the film, other than it appears to be good enough (74% critics score; 87 % audience reaction on Rotten Tomatoes) to justify its popularity with the all-important family audience, I will say … Continue reading

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DIGITAL MARKETING: The Movie Trailer's New Medium

Bugeyes126: Viral videographer: Par of Men in Black 3’s digital campaign I visited my colleague John Weller’s classroom last night at UCLA, to sample the conversation in his Digital Marketing course, the Spring Quarter installation of the Andrew J. Kuehn … Continue reading

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