Category Archives: Lists & Compilations

HATE CAMPAIGN ADS BUT LOVE TRAILERS? A comparison & contrast

Posted on November 13, 2012 by Frederick Greene

“DOING FINE” “FIRMS” In the 2012 presidential campaign, it is estimated that nearly 1 billion dollars was spent purchasing :30 and :60 second advertisements on behalf of the candidates by their parties, their re-election committees and their Political Action Committtees … Continue reading →

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Movie Trailer Editing: Tips, Best Practices and Links

Posted on May 31, 2012 by Frederick Greene

One of my close friends is currently enrolled in Video Symphony‘s 14 month editing program, so I’ve been absorbing editing theory and technique every time we’re together, and reminding myself of the subtlety, complexity and sheer artistry involved. Thus inspired … Continue reading →

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Movie Apps: interactivity, investment, engagement and ?

Posted on May 29, 2012 by Frederick Greene

I was recently asked to expand my remarks about apps produced to promote and market movies, after my post mentioning the Stifler App from American Reunion that I first learned about in Professor John Weller‘s graduate seminar on digital marketing … Continue reading →

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