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Tag Archives: avengers
Movie Apps: interactivity, investment, engagement and ?
I was recently asked to expand my remarks about apps produced to promote and market movies, after my post mentioning the Stifler App from American Reunion that I first learned about in Professor John Weller‘s graduate seminar on digital marketing … Continue reading
THE AVENGERS: IGN Rewind Dissects the Trailer for fun, fans, profit and promotion
Recently I wrote about trailers for trailers, using Prometheus as my example. One of my small, but devoted readers sent me a link to full page advertisement that 20th Century Fox purchased in UK newspapers announcing the release of its … Continue reading
Posted in Readings
Tagged 20th century Fox, avengers, black widow, ign rewind, loki, marketing, marvel, richard wagner, tony stark, Trailers
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