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Tag Archives: prometheus
TRAILERS GONE WIRED: A multi-part series explores the creative industry of movie marketing today!
[Wired Magazine’s choice of the Greatest Trailer EVER!] Friends keep sending me links to Wired Magazine‘s recent informative, entertaining, extensive and well-researched series of articles on the state of the movie trailer industry today. I’m gratified to see many of … Continue reading
Posted in Articles and Interviews, Introductory and Reference Post, Observations and Provocations
Tagged charlize theron, dr. keith m. johnston, hugh jackman, jason kehe, katie m. palmer, movie marketing, norwich, prometheus, skip chaisson, skip film, Trailers, tweaser, twitter, uea, vinedotcom, wired magazine, wolverine, x-men
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Convergence, Transmedia and Participatory Marketing: Trailers Lead the Way
Mashup using Brave dialogue and Game of Thrones footage: A “pleasant family film for all ages.” After attending the Transmedia conference recently, at which MIT Media Studies Professor and Media Lab stalwar Henry Jenkins was the keynote speaker (regrettably absent … Continue reading
Posted in Introductory and Reference Post, Observations and Provocations
Tagged american idol, branding, brave, convergence, disney/pixar, fan fiction, harry potter, henry jenkins, lovemarks, matrix, mit, movie marketing, prometheus, star wars, survivor, Trailers, transmedia, tv spots
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Movie Apps: interactivity, investment, engagement and ?
I was recently asked to expand my remarks about apps produced to promote and market movies, after my post mentioning the Stifler App from American Reunion that I first learned about in Professor John Weller‘s graduate seminar on digital marketing … Continue reading