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Tag Archives: henry jenkins
Convergence, Transmedia and Participatory Marketing: Trailers Lead the Way
Mashup using Brave dialogue and Game of Thrones footage: A “pleasant family film for all ages.” After attending the Transmedia conference recently, at which MIT Media Studies Professor and Media Lab stalwar Henry Jenkins was the keynote speaker (regrettably absent … Continue reading
Posted in Introductory and Reference Post, Observations and Provocations
Tagged american idol, branding, brave, convergence, disney/pixar, fan fiction, harry potter, henry jenkins, lovemarks, matrix, mit, movie marketing, prometheus, star wars, survivor, Trailers, transmedia, tv spots
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DISCONTINUITY EDITING: Emotional Experience vs. Interpretive Challenge–a reader replies
[I reprint with permission, an email response to my recent post on editing, received from an Italian academic, working in Germany, who I’ve had the pleasure of getting to know because of our shared interest in trailers.] A PROMO/TV TRAILER … Continue reading