Subscribe Via Email
-
Recent Posts
- Russian Trailers — Yes, there is film marketing outside the US and Western Allies
- Trollope on Trailers: Audience Expectations in the Victorian Imagination
- 15 Hottest Movie Trailers Ranked by Experts: From ‘Mad Max’ to ‘Batman v Superman’ (and we’re the Experts)
- Trailer Audience Research Survey #2 now live at WatchingtheTrailer.com
- Welcome to Watching the Trailer (A re-post from Watching the Trailer.com)
Archives
- September 2015
- August 2015
- May 2015
- March 2015
- December 2014
- November 2014
- April 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
Blogroll
- AJK Foundation
- AMPAS Archive
- Art of the Title
- Box Office Mojo
- Documentation
- Flavor Wire
- Golden Trailer Awards
- Key Art Awards
- Movie Trailer Trash
- Plugins
- Space of Attraction
- Suggest Ideas
- Support Forum
- The Trailer Mash
- Themes
- Trailer Audience Research
- Trailers from Hell
- UCLA Archive
- WordPress Blog
- WordPress Planet
Monthly Archives: September 2011
Truth In Advertising: Contagion and the Value of a Tell-All Trailer
A recent New York Times Opinion piece by the epidemiologist who consulted on the film CONTAGION, to ensure that the story was compatible with the science, makes a number of interesting observations about Hollywood representation and public health policy while … Continue reading
Posted in Readings
Tagged audience desire, contagion, gwyneth paltrow, kate winslett, market science, matt damon, pandemic, participant media, soderberg, tell-all, tew york times
Leave a comment
Singin’ in the Rain – A Unified Analysis of Technology, Stars and Representation
EXCERPTED from Keith Johnston’s: “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” (MacFarland, 2009) pp 13-17, by permission of the Author. From the point of view of film history, the Singin’ in the Rain trailer could be regarded … Continue reading
Posted in Classic Readings (of classic film trailers), Guest Posts
Tagged " trailer, color process, cyd charisse, debbie reynolds, donald o'connor, gene kelly, Keith Johnston, mgm, nostalgia, paramound decree, representation, singin' in the rain, technicolor, technology, television, unified analysis
Leave a comment
A Talkative First Talking Trailer: Vitaphone and The Jazz Singer
[EXCERPTED from Keith Johnston’s: “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” (MacFarland, 2009) pp 18-20, by permission of the Author.] “Ladies and gentleman, I am privileged to say a few words to you in this most … Continue reading