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Tag Archives: participant media
SNITCH TRAILER: Engagement, empowerment and activism by socially networked audiences.
Attending Transmedia 4: Spreading Change last Friday at UCLA, I listened as Alden Stoner, VP of Social Action Film Campaigns at Participant Media described the efforts her politically progressive production company undertook to support this 2013 Dwayne Johnson thriller, in … Continue reading
Posted in Observations and Provocations, Readings
Tagged annenberg school of communications and journalism, dwayne johnson, infographic, movie marketing, movie trailers, networked audiences, participant media, progressive politics, snitch trailer, social media, spreading change, summit entertainment, transmedia 4, ucla tft, usc
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Truth In Advertising: Contagion and the Value of a Tell-All Trailer
A recent New York Times Opinion piece by the epidemiologist who consulted on the film CONTAGION, to ensure that the story was compatible with the science, makes a number of interesting observations about Hollywood representation and public health policy while … Continue reading
Posted in Readings
Tagged audience desire, contagion, gwyneth paltrow, kate winslett, market science, matt damon, pandemic, participant media, soderberg, tell-all, tew york times
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