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Tag Archives: social media
SNITCH TRAILER: Engagement, empowerment and activism by socially networked audiences.
Attending Transmedia 4: Spreading Change last Friday at UCLA, I listened as Alden Stoner, VP of Social Action Film Campaigns at Participant Media described the efforts her politically progressive production company undertook to support this 2013 Dwayne Johnson thriller, in … Continue reading
Posted in Observations and Provocations, Readings
Tagged annenberg school of communications and journalism, dwayne johnson, infographic, movie marketing, movie trailers, networked audiences, participant media, progressive politics, snitch trailer, social media, spreading change, summit entertainment, transmedia 4, ucla tft, usc
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KICKSTARTER FUNDRAISING VIDEOS: Financing and Marketing Coming Attractions
Hollis Sherman-Pepe, an actor friend of mine recently told me about her plans to make a short film from a screenplay she’d written. Then, I received the Kickstarter presentation about her project, VALEDICTION, where I read a logline and watched … Continue reading