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Monthly Archives: February 2013
JACK THE GIANT SLAYER: Is this Un-enthusiastic Marketing?
About the prospects of Jack The Giant Slayer, (slated for June of ’12, but pushed back to March 1st), Box Office Mojo had this to say: “Unfortunately, Jack now faces direct competition from Oz The Great and Powerful for family … Continue reading
AMOUR TRAILER: The Exquisite (?) Subtlety of French Film Marketing
Since its release in December of 2012, the multiple-Academy Award nominated and Oscar Winning Best Foreign Language Film Amour, from acclaimed Austrian director, Michael Haneke, has earned only a little more than 5 million dollars domestically (plus 13M elsewhere), despite … Continue reading
FAST & FURIOUS 6 TEASER TRAILER: Stars, Spectacle & Social Media
A few days back, the New York Times wrote about the social media savvy of the marketing team behind Universal’s Fast and Furious 6, a hugely successful franchise relegated to “second class citizenship” because it lacks the “cultural cachet” and … Continue reading