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Tag Archives: dwayne johnson
SNITCH TRAILER: Engagement, empowerment and activism by socially networked audiences.
Attending Transmedia 4: Spreading Change last Friday at UCLA, I listened as Alden Stoner, VP of Social Action Film Campaigns at Participant Media described the efforts her politically progressive production company undertook to support this 2013 Dwayne Johnson thriller, in … Continue reading
Posted in Observations and Provocations, Readings
Tagged annenberg school of communications and journalism, dwayne johnson, infographic, movie marketing, movie trailers, networked audiences, participant media, progressive politics, snitch trailer, social media, spreading change, summit entertainment, transmedia 4, ucla tft, usc
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FAST & FURIOUS 6 TEASER TRAILER: Stars, Spectacle & Social Media
A few days back, the New York Times wrote about the social media savvy of the marketing team behind Universal’s Fast and Furious 6, a hugely successful franchise relegated to “second class citizenship” because it lacks the “cultural cachet” and … Continue reading