Tag Archives: academy awards

AMOUR TRAILER: The Exquisite (?) Subtlety of French Film Marketing

Posted on February 26, 2013 by Frederick Greene

Since its release in December of 2012, the multiple-Academy Award nominated and Oscar Winning Best Foreign Language Film Amour, from acclaimed Austrian director, Michael Haneke, has earned only a little more than 5 million dollars domestically (plus 13M elsewhere), despite … Continue reading →

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THE MASTER TRAILER: Selling a tortured bromance and sidestepping the Scientology controversy

Posted on September 25, 2012 by Frederick Greene

I’ve been itching to see the film since I first learned of the production and its promotion (via a 3-4 minute tease) at Cannes. I admire Paul Thomas Anderson‘s work and am fascinated by Scientology (which, although I have no … Continue reading →

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NEWS CYCLE TRAILERS: Pull the Stunt and Let the Amateurs* Market the Film

Posted on April 19, 2012 by Frederick Greene

Sacha Baron Cohen has been confounding interviewers and interviewees since his break-through Ali G days. A comic descendent of Lenny Bruce and Andy Kaufman, he’s a fearless and occasionally brilliant performance artist and a consummate because shameless and gonzo promoter … Continue reading →

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