Tag Archives: psychology

MITTY TRAILER: Compelling and Connecting with Color

I saw the Mitty trailer ahead of the IMAX screening of GRAVITY and was impressed with its visual style, editorial intelligence and emotional appeal. Though not a re-invention of movie marketing or a challenge to conventional formula, it is a … Continue reading

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THE MASTER TRAILER: Selling a tortured bromance and sidestepping the Scientology controversy

I’ve been itching to see the film since I first learned of the production and its promotion (via a 3-4 minute tease) at Cannes. I admire Paul Thomas Anderson‘s work and am fascinated by Scientology (which, although I have no … Continue reading

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