Tag Archives: tell-all

New “in-theater” Movie Marketing Guidelines from NATO: Shake up? Shake Down? Shake Out.

By now, you may have read about the new “In Theater Marketing Guidelines” promulgated by the National Association of Theater Owners (NATO). In this post, I review and evaluate these Voluntary Recommendations for film distributors and film marketers. What was … Continue reading

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CARRIE TRAILER & TEASER: A tell-all campaign for a high-profile remake

Though I love the Brian DePalma original (with the extraordinary Sissy Spacek), I’m looking forward to Kimberly Fierce‘s adaptation of Steven King‘s classic tale of shame, sexuality, puberty and power. Julianne Moore is an inspired choice to follow the inimitable … Continue reading

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Truth In Advertising: Contagion and the Value of a Tell-All Trailer

A recent New York Times Opinion piece by the epidemiologist who consulted on the film CONTAGION, to ensure that the story was compatible with the science, makes a number of interesting observations about Hollywood representation and public health policy while … Continue reading

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