Tag Archives: audience research

We scheduled our release to coincide with the release by Warner Bros of the trailer for the 3rd and final installment of The Hobbit. So many survey respondents mentioned the Wrath of Smaug, it just felt right! [EDITORS NOTE: This … Continue reading

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New “in-theater” Movie Marketing Guidelines from NATO: Shake up? Shake Down? Shake Out.

By now, you may have read about the new “In Theater Marketing Guidelines” promulgated by the National Association of Theater Owners (NATO). In this post, I review and evaluate these Voluntary Recommendations for film distributors and film marketers. What was … Continue reading

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Do Film Trailers Lie To Us?

Apologies for regular readers of this blog, but I plead the Holidays and work obligations for my derelictions from regular posting. I’m delighted to report that our Trailer Audience Survey is ongoing, with participation buoyed and rising since the recent … Continue reading

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