Tag Archives: Enrica Picarelli

“ASPIRATIONAL PARATEXTS” INDEED: The “Quality Opening” Gambit of the Title Sequence

Posted on May 23, 2013 by Frederick Greene

In the recently published Frames Cinema Journal devoted to Promotional Materials, my friend and colleague, Enrica Picarelli, has contributed a fascinating, provocative article on title sequences–also known as “openers,” “main titles” and “credits”– for premium cable content (e.g. Six Feet … Continue reading →

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TOWARD A CRITICAL THEORY OF (MOVIE TRAILER) ADVERTISING

Posted on December 21, 2012 by Frederick Greene

[This trailer foregrounds its purposes and its devices, it’s “systematically distorted communication.”] According to Professors John Harms & Douglas Kellner in their overview of the scholarly research on advertising emerging within Critical Media Studies, “advertising is a form of social … Continue reading →

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ON THE PROBLEMATIC PRODUCTIVITY OF HYPE: Notes from a recent essay on FlashForward’s Experimental Promotional Campaign

Posted on October 30, 2012 by Frederick Greene

My friend, Dr. Enrica Picarelli, an Italian media scholar completing a post-doctoral fellowship at Leuphana University in Luneburg, German, sent me her essay (a short version of which recently appeared at the “In Media Res” website (a media commons project), … Continue reading →

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