Tag Archives: entertainment marketing

PRODUCING A BOOK TRAILER (part 2): Creative Meetings

This above video is a specially shot book trailer which presumes to present the characters who populate the novel, violating what I understood to be one of the few rules of the genre: don’t interfere with the imaginative investment of … Continue reading

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ON THE PROBLEMATIC PRODUCTIVITY OF HYPE: Notes from a recent essay on FlashForward’s Experimental Promotional Campaign

My friend, Dr. Enrica Picarelli, an Italian media scholar completing a post-doctoral fellowship at Leuphana University in Luneburg, German, sent me her essay (a short version of which recently appeared at the “In Media Res” website (a media commons project), … Continue reading

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