Tag Archives: title sequences

“ASPIRATIONAL PARATEXTS” INDEED: The “Quality Opening” Gambit of the Title Sequence

Posted on May 23, 2013 by Frederick Greene

In the recently published Frames Cinema Journal devoted to Promotional Materials, my friend and colleague, Enrica Picarelli, has contributed a fascinating, provocative article on title sequences–also known as “openers,” “main titles” and “credits”– for premium cable content (e.g. Six Feet … Continue reading →

Posted in Articles and Interviews, Observations and Provocations | Tagged , , , , , , , , , | Leave a comment

STEPHEN FRANKFURT: In memoriam for a visionary advertiser and movie marketer

Posted on October 4, 2012 by Frederick Greene

I read the obituary of Stephen Frankfurt in yesterdays Times. He was a giant of the industry–indeed of several disciplines within the industry of advertising. I’ve provided some links to better bios than I can offer here (see bottom of … Continue reading →

Posted in Articles and Interviews, Introductory and Reference Post | Tagged , , , , , , , , , , , | 1 Comment

THE TITLE SEQUENCE AND THE TRAILER: Whether Peritext or Epitext, Almost Always More Interesting Than Their Feature!

Posted on April 5, 2012 by Frederick Greene

[vimeo http://vimeo.com/31992143] My friend and colleague, Dr. Enrica Picarelli, writing on her smart and rigorous media studies blog, Space of Attraction, recently steered me to the website ART OF THE TITLE, “a compendium and leading web resource of film and … Continue reading →

Posted in Articles and Interviews, Observations and Provocations | Tagged , , , , , , , , , , , , | 2 Comments