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Tag Archives: Vinzenz Hediger
Q & A with an Argentinian Film Student
A couple of months ago, I received a request to respond to an online interview. Having reflected, responded and revised, I’m posting my answers to my interlocutor’s questions, hoping that they might prove salutary to other readers. Thanks to Mr. … Continue reading
Posted in Articles and Interviews
Tagged argentina, coming attractions, current practice of, fan videos, film student, future of, history of, interview, Keith Johnston, LISA kernan, market research, media studies, mobile trailers, movie marketing, movie trailers, previews, q & a, research, small screen, user generated content, Vinzenz Hediger, walter benjamin
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WHEN A SPOOF TRAILER IS NO LONGER SPOOFING: Machete (2007) & Machete (2010) and the Crystal Image of the Futurum Exactum
[MACHETE SPOOF TRAILER – 2007] Daniel Hesford, a Ph.D. Candidate at the University of Edinburgh, in his just published article “Action…Suspense…Emotion!: The Trailer as Cinematic Performance,” (in the special issue of Frames Cinema Journal devoted to promotional materials that I’ve … Continue reading
Posted in Articles and Interviews, Observations and Provocations
Tagged crytal image, daniel hesford, danny trejo, frames cinema journal, futurum exactum, gilles deleuze, grindhouse, jacques lacan, LISA kernan, machete spoof trailer, movie marketing, promotional materials, rodriguez, tarentino, Vinzenz Hediger
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MARKETING ENTERTAINMENT: Entertainment as Marketing, From Silicon Valley and Hollywood to Madison Avenue
NATURALIZING THE BRAND’S COMMERCIAL RELATIONSHIP WITH AUDIENCES? Last Friday, I attended the “Transmedia 3: Rethinking Creative Relations” Conference at USC, a joint presentation of UCLA Theater, Film and Television Department AND USC’s Annenberg School of Communications, generously sponsored by the … Continue reading