Tag Archives: Youtube

MOVIE TRAILERS: The Original Branded Content?!?

According to the various entities (AOl Be On, Vimeo Branded Content Channel, Forbes/Contently, Youtube Brand Channel, McMurry, McCann, etc., etc.,) clamoring to produce and distribute Branded Content on behalf of clients, the future of advertising lies with the creation of … Continue reading

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MARKETING ENTERTAINMENT: Entertainment as Marketing, From Silicon Valley and Hollywood to Madison Avenue

NATURALIZING THE BRAND’S COMMERCIAL RELATIONSHIP WITH AUDIENCES? Last Friday, I attended the “Transmedia 3: Rethinking Creative Relations” Conference at USC, a joint presentation of UCLA Theater, Film and Television Department AND USC’s Annenberg School of Communications, generously sponsored by the … Continue reading

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Trailer Sites Worth Visiting

One of the reasons I started analyzing trailers was that other trailer-focused websites and blogs don’t.  Typically, they feature trailers as occasions to talk about the feature advertised, rather than for their own merit.  I’m not disputing the value and … Continue reading

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