Tag Archives: tim burton

AWARD WINNING COPY: Finalists for the Key Art Awards Oct. 17th

The trailer for Tim Burton‘s Frankenweenie, which opened recently to disappointing box office numbers, was neither the official trailer #1 nor the official trailer #2, as designated on YouTube. Instead, it was identified by the title “Be Thrilled/Homage,” which is … Continue reading

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Movie Apps: interactivity, investment, engagement and ?

I was recently asked to expand my remarks about apps produced to promote and market movies, after my post mentioning the Stifler App from American Reunion that I first learned about in Professor John Weller‘s graduate seminar on digital marketing … Continue reading

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ABRAHAM LINCOLN, VAMPIRE HUNTER: Attitude is everything in a genre-bending trailer

Cowboys and Aliens was a B.O. dud, unable to overcome the incongruity factor, possibly because the hybrid generic seam it mined was at once so rich and yet so poorly exploited. You could tell from the trailer–and the audience reaction–that … Continue reading

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