Tag Archives: promotion

Avengers AND Harry Potter and the Deathly Hallows post-release TV Spots: Jump on the Bandwagon!

Posted on May 15, 2012 by Frederick Greene

AVENGERS TV SPOT, Released May 8th. Last week, after AVENGERS shattered opening weekend box office records in the United States, the trailermakers cut a :17 spot to exploit the extraordinary news. Presumably, the distributor had contingency plans for just this … Continue reading →

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ABRAHAM LINCOLN, VAMPIRE HUNTER: Attitude is everything in a genre-bending trailer

Posted on May 3, 2012 by Frederick Greene

Cowboys and Aliens was a B.O. dud, unable to overcome the incongruity factor, possibly because the hybrid generic seam it mined was at once so rich and yet so poorly exploited. You could tell from the trailer–and the audience reaction–that … Continue reading →

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SNOW WHITE AND THE HUNTSMAN TEASER: From a Marketing Perspective, Perhaps the Evil Queen is Fairest

Posted on April 27, 2012 by Frederick Greene

The teaser trailer for Snow White and the Huntsman was released in November 2011, one week before the Kristen Stewart/ Bella Swan madness reached its peak with the release of Twilight: Breaking Dawn. And yet, Snow White (Kristen Stewart) and … Continue reading →

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