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Tag Archives: featurettes
OBLIVION Trailers, Teaser, Spots and Featurettes: Saving a Mediocre Movie from Oblivion
It’s getting harder to assess the effect of movie marketing, given the multiple, intersecting components of any campaign. Take for example, Oblivion, a B.O. bomb in the US with $77M in domestic ticket sales, but with $224M worldwide, with nearly … Continue reading