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Tag Archives: box office
THINK LIKE A MAN: African-American audiences surprise the industry yet again.
“The No. 1 movie in North America over the weekend, and by a long shot (sorry, Zac Efron), came as a surprise to the movie industry: Think Like a Man,” a low-budget ensemble comedy aimed at African American audiences took … Continue reading
The Hangover Trailer: A close reading
[YET ANOTHER STUDENT READING…..] Name: The Hangover Year: 2009 Length: 2 minutes 26 seconds The Hangover, despite its overall box office success, actually had a better second and third weekend (bringing in over $100MM collectively) than its $44MM opening. This … Continue reading
Posted in Guest Posts, Readings
Tagged " trailer, box office, bradley cooper, marketing, road trip, the hangover, three act structure, word of mouth
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The Grey Teaser Trailer: Liam Neeson–a leading man for the (no-longer) forgotten demographic
[youtube+http://www.youtube.com/watch?v=Hfb0-U0ydj8] Even before the tragic death of wife Natasha Richardson in March of 2009, which made him both an eligible widower and a figure of enormous sympathy, gravel voiced, Academy Award Winner (Schindler’s List) Liam Neeson was being repositioned as … Continue reading
Posted in Readings
Tagged alaska, box office, clint eastwood, harrison ford, john wayne, leading men, liam neeson, love guru, market research, mel gibson, mike myers, natasha richardson, nielsen, NRG, positioning, seraphim falls, taken, the grey, unknown, wolves
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