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Tag Archives: analysis
MUCH ADO ABOUT NOTHING TRAILER: Marketing a Joss Whedon-Shakespeare Adaptation
Assuming that revered filmmaker Joss Whedon approved the trailer for his latest challenge and achievement– adapting the Bard’s Much Ado About Nothing to a contemporary setting and medium– I was interested to examine the marketing decisions he authorized. That the … Continue reading
“NOW YOU SEE ME” Trailer: The Self-Conscious Magic of Movie Marketing
[Official Trailer #1] Last weekend, a friend suggested we take in “Now You See Me” and I said, “yes” to oblige more than for any great interest in the film. Unexpectedly, we both thoroughly enjoyed it, finding it that increasingly … Continue reading
Posted in Observations and Provocations, Readings
Tagged "now you see me", analysis, box office, caper, fort da, Freud, heist, individuation, isla fisher, Jesse Eisenberg, mark ruffalo, michael caine, morgan freeman, movie marketing, movie trailer, muhammad ali, psychological development, rotten tomatoes, self-conscious, woody harrelson
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