Tag Archives: shakespeare

MUCH ADO ABOUT NOTHING TRAILER: Marketing a Joss Whedon-Shakespeare Adaptation

Assuming that revered filmmaker Joss Whedon approved the trailer for his latest challenge and achievement– adapting the Bard’s Much Ado About Nothing to a contemporary setting and medium– I was interested to examine the marketing decisions he authorized. That the … Continue reading

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Marketing Music: A Baroque orchestral master-work written to attract and retain audiences

One of the defining aspects of movie trailers is that they occupy the same medium as the film they advertise. Indeed, that is one of their distinctive formal qualities. A book review, with excerpts from the book discussed, would be … Continue reading

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