Tag Archives: editing

MUCH ADO ABOUT NOTHING TRAILER: Marketing a Joss Whedon-Shakespeare Adaptation

Assuming that revered filmmaker Joss Whedon approved the trailer for his latest challenge and achievement– adapting the Bard’s Much Ado About Nothing to a contemporary setting and medium– I was interested to examine the marketing decisions he authorized. That the … Continue reading

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FLIGHT Trailer: The Eyes Have It

My friend, the German media scholar and trailer historian, Professor Vinzenz Hediger, recently mentioned how much he admired the trailer for Denzel Washington’s upcoming release, Flight, a fictional exploration of a flawed hero, lionized for a miraculous crash landing then … Continue reading

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Django Unchained International Trailer: Marketing (and Exploiting) Tarentino’s Signature Style

I love Tarentino films, despite their trailers, which emphasize the visual pleasures of his style but miss the sublimity and substance of his films. (Perhaps that’s an impossible expectation for a trailer?) Hearing of the Django Unchained trailer (above) for … Continue reading

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