Tag Archives: trailer analysis

Selling Short: 15 Second TV Spots – a case study of PARANORMAN

The :10 or :15 or occasionally :20 TV spot is short trailer with a specific  role in the promotional campaign for its feature film, a function with implications for its form, content and reception. These brief nuggets of movie marketing … Continue reading

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FLIGHT Trailer: The Eyes Have It

My friend, the German media scholar and trailer historian, Professor Vinzenz Hediger, recently mentioned how much he admired the trailer for Denzel Washington’s upcoming release, Flight, a fictional exploration of a flawed hero, lionized for a miraculous crash landing then … Continue reading

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