Tag Archives: paramount

BEST AND WORST MARKETED MOVIES OF 2013? — Easy to say; hard to prove

COULD THIS TRAILER (#4) HAVE CHANGED THE OPENING WEEKEND OF THE LONE RANGER? Scott Mendelson, a Forbes.com entertainment marketing blogger, recently posted his assessment of the best and worst marketed films of 2013. (See article here.) It’s the kind of … Continue reading

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AFI’s list of GREATEST TRAILERS? #40, SOUTH PARK: BIGGER LONGER & UNCUT Teaser

A couple of years back, the AFI put together a list of the 100 greatest trailers of all time, with short descriptions and appreciations of each. It’s a great “filmography” for trailer afficionados and a reliable inspiration to my own … Continue reading

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FLIGHT Trailer: The Eyes Have It

My friend, the German media scholar and trailer historian, Professor Vinzenz Hediger, recently mentioned how much he admired the trailer for Denzel Washington’s upcoming release, Flight, a fictional exploration of a flawed hero, lionized for a miraculous crash landing then … Continue reading

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