Tag Archives: copy

MUCH ADO ABOUT NOTHING TRAILER: Marketing a Joss Whedon-Shakespeare Adaptation

Assuming that revered filmmaker Joss Whedon approved the trailer for his latest challenge and achievement– adapting the Bard’s Much Ado About Nothing to a contemporary setting and medium– I was interested to examine the marketing decisions he authorized. That the … Continue reading

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Total Recall (2012) Trailer: Anxieties of Influence

Among the many challenges involved in remaking an iconic film, not the least is creating the trailer and positioning the film vis a vis its original. Beyond the always demanding job of engaging unfamiliar or uninvested audiences in the movie … Continue reading

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TRAILER COPYWRITING: Practicalities (continuation of an earlier post)

In this post, I describe typical work, emphasizing variety and context. Please refer to my post of January 17th for an overview of the terrain and the process. THE COPYWRITER EARNED HIS/HER FEE WITH THE V.O. AND THE CONCEPT First, … Continue reading

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