Tag Archives: marjery doppelt

TRAILER COPYWRITING: Practicalities (continuation of an earlier post)

Posted on January 20, 2012 by Frederick Greene

In this post, I describe typical work, emphasizing variety and context. Please refer to my post of January 17th for an overview of the terrain and the process. THE COPYWRITER EARNED HIS/HER FEE WITH THE V.O. AND THE CONCEPT First, … Continue reading →

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