Tag Archives: taglines

TRAILER COPYWRITING: Practicalities (continuation of an earlier post)

Posted on January 20, 2012 by Frederick Greene

In this post, I describe typical work, emphasizing variety and context. Please refer to my post of January 17th for an overview of the terrain and the process. THE COPYWRITER EARNED HIS/HER FEE WITH THE V.O. AND THE CONCEPT First, … Continue reading →

Posted in Introductory and Reference Post | Tagged " trailer, copy, copywriters, copywriting, editing, kubrick, marjery doppelt, slate, spielberg, spyhunter nowhere to run, taglines, teaser, the rock, trailer scripts, tv spots, video games, war of the worlds | 1 Comment

(REJECTED) Holiday Movie Taglines: A gift of wit, snark, humor and idiocy for my readers

Posted on December 9, 2011 by Frederick Greene

HOLIDAY MOVIES 2011 TAGLINE Kill-Sheet (Copy that didn’t quite express the desired “positioning”) TOWER HEIST Moving it was hard– Hiding it will be impossible! Steal this Skyscraper! You can’t just steal One floor. A VERY HAROLD AND KUMAR 3D CHRISTMAS … Continue reading →

Posted in Uncategorized | Tagged a dangerous method, albert nobbs, arthur christmas, christmas 2011, coriolanus, goofs, happy feet 2, harold and kumar, holiday movies, hugo, immortals, incredibly loud and extremely close, iron lady, j. edgar, marketing, melancholia, mission impossible 4, new years eve, rampart, sherlock holmes: Game of shadows, taglines, the adventures of tintin, the descendents, the muppets, the sitter, the skin i live in, tower heist, twilight: breaking dawn, we bought a zoo, we need to talk about kevin, young adult | Leave a comment

Tag Archives: taglines

TRAILER COPYWRITING: Practicalities (continuation of an earlier post)

(REJECTED) Holiday Movie Taglines: A gift of wit, snark, humor and idiocy for my readers

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