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Tag Archives: copy
Copy? Copy! What Trailer Copywriters Do (Part I)
WHO DO YOU THINK WROTE THE VOICE OVER? The popular AMC series Mad Men has made it easier for copywriters to explain their work and their value. And yet, when I name my profession to strangers, they often hear “copy-righter” … Continue reading
Where The Wild Things Are: Civilized Misdirection
In my first post about “Where the Wild Things Are,” I considered the choice of a musical cue for the trailer. In this post, I’d like to examine the visual elements that appear in the trailer in terms of … Continue reading
Posted in Readings
Tagged " "Arcade Fire, "Where the Wild Things Are, copy, editing, marketing, Maurice Sendak, misdirection, spike jonze, Trailers
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