Tag Archives: the hitchhiker’s guide to the galaxy

Copy? Copy! What Trailer Copywriters Do (Part I)

WHO DO YOU THINK WROTE THE VOICE OVER? The popular AMC series Mad Men has made it easier for copywriters to explain their work and their value. And yet, when I name my profession to strangers, they often hear “copy-righter” … Continue reading

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10 META-Trailers Worth Watching

As I noted in my Nov. 23rd post on Meta Trailers, trailers are always implicitly self-referential. Some trailers, however, foreground their status as familiar, formulaic and appealing feature film advertisements as the basis for their own promotional message. Here is … Continue reading

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