Tag Archives: Real Life

10 META-Trailers Worth Watching

As I noted in my Nov. 23rd post on Meta Trailers, trailers are always implicitly self-referential. Some trailers, however, foreground their status as familiar, formulaic and appealing feature film advertisements as the basis for their own promotional message. Here is … Continue reading

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10 ALL-STAR HOSTED TRAILERS: The Personal Touch in Coming Attractions

The very first sound trailer had a host and ever since, the hosted trailer has been a reliable and distinctive formula in movie marketing. As a rhetorical technique, the hosted trailer combines personal authority with celebrity as its key appeals, … Continue reading

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