Tag Archives: Hitchcock

TITLE SEQUENCES – The Cart that Pulls the Horse

I just visited the Art of the Title website, about which I’ve written in a previous post, to see what that brilliant & energetic collective of filmmakers and graphic designers are up to, and was gratified to see expanded content, … Continue reading

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10 ALL-STAR HOSTED TRAILERS: The Personal Touch in Coming Attractions

The very first sound trailer had a host and ever since, the hosted trailer has been a reliable and distinctive formula in movie marketing. As a rhetorical technique, the hosted trailer combines personal authority with celebrity as its key appeals, … Continue reading

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