Tag Archives: rotten tomatoes

“NOW YOU SEE ME” Trailer: The Self-Conscious Magic of Movie Marketing

[Official Trailer #1] Last weekend, a friend suggested we take in “Now You See Me” and I said, “yes” to oblige more than for any great interest in the film. Unexpectedly, we both thoroughly enjoyed it, finding it that increasingly … Continue reading

Posted in Observations and Provocations, Readings | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

CLOUD ATLAS TRAILER: Marketing the Hard to Describe Movie

Box Office Mojo predicted the difficulties faced by Cloud Atlas in finding an audience in these paragraphs from an Oct. 25th article anticipating new releases and their likely box office expectations: “Opening at 2,008 locations, Cloud Atlas has the most … Continue reading

Posted in Articles and Interviews, Readings | Tagged , , , , , , , , , , , , , | Leave a comment