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Tag Archives: christian bale
CHEVROLET STINGRAY (2014) LAUNCH TRAILER: Movie Previews for Products
I was in the theater to see The Hunger Games: Catching Fire, when, prior to the movie trailers, the product “trailers” screen. I resisted the seductions of sound, image, sound and story for just long enough to register that the … Continue reading
Posted in Observations and Provocations, Readings
Tagged " trailer, automobile, Batman, ben affleck, castration, chevrolet, christian bale, commercial, corvette, desire, dream, fulfillment, los angeles, madison avenue, movie marketing, paradox, phallus, product trailers, stingray, theory, transformers, unconscious
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THE DARK KNIGHT RISES Featurette: A Long Trailer and A Short Documentary
FEATURETTES: Back in the 70’s, featurettes were commonplace marketing adjuncts for important or significant feature films. They were shown on TV (where else, in those benighted days before the intertubes), helping to flesh out the broadcast minutes that a movie-of-the-week … Continue reading
THE DARK KNIGHT First Trailer: A student reading & analysis
[Editor’s Note: One of my students recently submitted this analysis of The Dark Knight theatrical trailer for his required weekly journal. I was gratified to see the application of my “how to read a trailer” worksheet, and impressed by his … Continue reading
Posted in Guest Posts, Readings
Tagged " trailer, Batman, christian bale, gary oldman, heath ledger, marketing, michael caine, morgan freeman, the dark knight, warner bros.
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