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Tag Archives: david ogilvy
MOVIE TRAILERS: Free samples, but of what?
A FREE SAMPLE FOR A DIFFERENT MOVIE THAN THE ONE ADVERTISED The universe of audio-visual heralds for audio-visual entertainments keeps expanding, as I hope to have demonstrated in these posts. Consequently, I find myself revising my definition, conception and understanding … Continue reading
BOARDWALK EMPIRE TV SPOTS: Multi-Sensory, Experiential & Somatic
In a recent, soon to be published paper, Dr. Enrica Picarelli (a post-doctoral fellow at the University of Luneburg, Germany) “investigates the multisensory appeal of digital television aesthetics, taking HBO’s promotion of Boardwalk Empire as an example of hyperaesthetics marketing.” … Continue reading