Tag Archives: marketing campaign

THE MOVIE TRAILER & THE BIRTH OF MODERN PROPAGANDA – Notes toward an essay

I’ve recently had a paper accepted to a special edition of the academic film journal FRAMES, due out in Spring of ’13 and dedicated entirely to movie promotion and marketing, a first ever! Ever since writing about propaganda and movie … Continue reading

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THE HUNGER GAMES TEASER: A Viral Reading Campaign?

In the :58 teaser for The Hunger Games, there is no explanation of the title, no explanation of the premise, no description of the “world” entered, other than the audio-visual evidence that a female archer is under assault in a … Continue reading

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