Tag Archives: bruce willis

LOOPER TEASER: Or What do you have to do to get a great opening weekend?

Box Office Mojo had this to say about Looper’s opening weekend gross of $21M: “Looper’s good-not-great opening inforces [sic?] the challenges inherent in selling an original, R-rated sci-fi movie. Previews were jam-packed with quality information: they clearly articulated the movie’s … Continue reading

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SELLING SHORT (Part II): Brief TV spots for Diary of a Wimpy Kid & The Expendables 2.

In last week’s post, I described formal qualities of a short (:10 to :20) tv spot, as well as typical content and positioning strategies of this trailer subgenre. In this post, I wanted to consider the short spots for a … Continue reading

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