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Tag Archives: tv spots
Selling Short: 15 Second TV Spots – a case study of PARANORMAN
The :10 or :15 or occasionally :20 TV spot is short trailer with a specific role in the promotional campaign for its feature film, a function with implications for its form, content and reception. These brief nuggets of movie marketing … Continue reading
Convergence, Transmedia and Participatory Marketing: Trailers Lead the Way
Mashup using Brave dialogue and Game of Thrones footage: A “pleasant family film for all ages.” After attending the Transmedia conference recently, at which MIT Media Studies Professor and Media Lab stalwar Henry Jenkins was the keynote speaker (regrettably absent … Continue reading
Posted in Introductory and Reference Post, Observations and Provocations
Tagged american idol, branding, brave, convergence, disney/pixar, fan fiction, harry potter, henry jenkins, lovemarks, matrix, mit, movie marketing, prometheus, star wars, survivor, Trailers, transmedia, tv spots
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BOARDWALK EMPIRE TV SPOTS: Multi-Sensory, Experiential & Somatic
In a recent, soon to be published paper, Dr. Enrica Picarelli (a post-doctoral fellow at the University of Luneburg, Germany) “investigates the multisensory appeal of digital television aesthetics, taking HBO’s promotion of Boardwalk Empire as an example of hyperaesthetics marketing.” … Continue reading