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Tag Archives: market research
Q & A with an Argentinian Film Student
A couple of months ago, I received a request to respond to an online interview. Having reflected, responded and revised, I’m posting my answers to my interlocutor’s questions, hoping that they might prove salutary to other readers. Thanks to Mr. … Continue reading
Posted in Articles and Interviews
Tagged argentina, coming attractions, current practice of, fan videos, film student, future of, history of, interview, Keith Johnston, LISA kernan, market research, media studies, mobile trailers, movie marketing, movie trailers, previews, q & a, research, small screen, user generated content, Vinzenz Hediger, walter benjamin
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BEST AND WORST MARKETED MOVIES OF 2013? — Easy to say; hard to prove
COULD THIS TRAILER (#4) HAVE CHANGED THE OPENING WEEKEND OF THE LONE RANGER? Scott Mendelson, a Forbes.com entertainment marketing blogger, recently posted his assessment of the best and worst marketed films of 2013. (See article here.) It’s the kind of … Continue reading
Posted in Articles and Interviews, Observations and Provocations
Tagged audiences, bad robot, best marketed films of 2013, forbes.com, great gatsby, iron man 3, j.j. abrams, johnny depp, long ranger, man of steel, market research, movie marketing, movie promotion, movie trailers, paramount, scott mendelson, star trek: into darkness, studio marketing departments, warner bros., white house down, world war z, worst marketed films of 2013
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Market Research & Testing: Reports from the Frontlines of Movie Advertising
This quarter, in the graduate seminar I teach on movie trailers, I invited a senior executive from Nielsen NRG (part of the Nielsen Group, famous for its ratings measurement and entertainment research) to visit our classroom and speak about the … Continue reading
Posted in Observations and Provocations
Tagged market research, nielsen, NRG, testing, the love guru, Trailers
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