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Tag Archives: testing
Market Research & Testing: Reports from the Frontlines of Movie Advertising
This quarter, in the graduate seminar I teach on movie trailers, I invited a senior executive from Nielsen NRG (part of the Nielsen Group, famous for its ratings measurement and entertainment research) to visit our classroom and speak about the … Continue reading
Posted in Observations and Provocations
Tagged market research, nielsen, NRG, testing, the love guru, Trailers
1 Comment