Tag Archives: market research

The Grey Teaser Trailer: Liam Neeson–a leading man for the (no-longer) forgotten demographic

Posted on February 2, 2012 by Frederick Greene

[youtube+http://www.youtube.com/watch?v=Hfb0-U0ydj8] Even before the tragic death of wife Natasha Richardson in March of 2009, which made him both an eligible widower and a figure of enormous sympathy, gravel voiced, Academy Award Winner (Schindler’s List) Liam Neeson was being repositioned as … Continue reading →

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Losing the Bake-off? The Girl with the Dragon Tattoo and Sensory Overload in Trailers

Posted on November 16, 2011 by Frederick Greene

I went to two movies last week and at both (Moneyball and J. Edgar) I saw the preview for The Girl with the Dragon Tattoo, David Fincher’s remake of the acclaimed and hugely successful Swedish feature of the same title. … Continue reading →

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AUDIENCE DESIRE MARKET RESEARCH AND THE (PSEUDO) SCIENCE OF ENTERTAINMENT

Posted on October 7, 2011 by Frederick Greene

At the risk of offering an obvious observation, let me start by remarking that whether a film is conceived as a commercial entertainment or a work of cinematic art, finding an audience—finding the right audience—is a critical component of the … Continue reading →

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