Subscribe Via Email
-
Recent Posts
- Russian Trailers — Yes, there is film marketing outside the US and Western Allies
- Trollope on Trailers: Audience Expectations in the Victorian Imagination
- 15 Hottest Movie Trailers Ranked by Experts: From ‘Mad Max’ to ‘Batman v Superman’ (and we’re the Experts)
- Trailer Audience Research Survey #2 now live at WatchingtheTrailer.com
- Welcome to Watching the Trailer (A re-post from Watching the Trailer.com)
Archives
- September 2015
- August 2015
- May 2015
- March 2015
- December 2014
- November 2014
- April 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
Blogroll
- AJK Foundation
- AMPAS Archive
- Art of the Title
- Box Office Mojo
- Documentation
- Flavor Wire
- Golden Trailer Awards
- Key Art Awards
- Movie Trailer Trash
- Plugins
- Space of Attraction
- Suggest Ideas
- Support Forum
- The Trailer Mash
- Themes
- Trailer Audience Research
- Trailers from Hell
- UCLA Archive
- WordPress Blog
- WordPress Planet
Tag Archives: marketing
UNTITLED STAR TREK SEQUEL “Fan” Trailer that “Fooled the Internet”
In early June 2012, the above trailer was posted, claiming to be the official teaser for the sequel to J.J. Abrams critical and commercial Star Trek movie (2009). The editors as Film School Rejects and Ain’t It Cool News, among … Continue reading
Posted in Observations and Provocations, Readings
Tagged ain't it cool news, bad robot, benedict cumberbatch, deception, fan trailer that fooled the internet, fan trailers, film school rejects, internet meme, j.j. abrams, marketing, movie trailers, ontology, paramount, positioning, star trek, starfleet, untitled star trek sequel
Leave a comment
Total Recall (2012) Trailer: Anxieties of Influence
Among the many challenges involved in remaking an iconic film, not the least is creating the trailer and positioning the film vis a vis its original. Beyond the always demanding job of engaging unfamiliar or uninvested audiences in the movie … Continue reading
Posted in Readings
Tagged arnold schwarzenegger, blade runner, bryan cranston, colin farrell, copy, grace randolph, jeremy jahns, kate beckinsale, marketing, philip k. dick, positioning, rekall, remake, sound design, summer blockbusters, total recall 1990, total recall 2012, trailer editing, trailer making
Leave a comment
MOVIE TRAILERS: Free samples, but of what?
A FREE SAMPLE FOR A DIFFERENT MOVIE THAN THE ONE ADVERTISED The universe of audio-visual heralds for audio-visual entertainments keeps expanding, as I hope to have demonstrated in these posts. Consequently, I find myself revising my definition, conception and understanding … Continue reading