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Tag Archives: edward bernays
Working in the World of Propaganda: Creel, Lippmann & Bernays
[ Below, I’ve excerpted a section from my recent paper on early trailers and discourses of social control. This section considers the theoretical and practical writings about a/v entertainments (film) and their marketing (trailers, etc.) by three of the most … Continue reading
Posted in Articles and Interviews, Introductory and Reference Post, Observations and Provocations
Tagged creel commission, early trailers, edward bernays, frames cinema journal, george creel, movie marketing, movie promotion, persuasion, propaganda, public relations, walter lippmann, world war i
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"….Working in the world of Propaganda": Purposeful Persuasion and Trailermaking Technique
In an interview for the documentary feature, “Coming Attractions: A History of the Movie Trailer,” Nancy Goliger, Executive VP of Marketing and Creative Affairs for Paramount Pictures, (one of the most senior and respected executives in the industry) offered the … Continue reading